The average influencer that Plarium works with is a content creator from the Gaming category with 734k subscribers and 237k views.

How much money does Plarium pay influencers? Thanks to the scale of the marketing campaign, the game is mentioned on YouTube daily, with Friday being the top day for posting new videos, including the sponsored ones. However, Russia accounted for 23% of ad mentions, followed by the US (22%), the UK (9%), Germany (6%), and Canada (6%). The latter, however, shows the fastest growth with a 197% increase in spending month-over-month, while RAID ’s spending dropped by 64% over the same period.ĥ3% of all mentions of RAID: Shadow Legends come from the US. The company, for comparison, spent $28.3k and $842.4k to promote Vikings: War of Clans and Mech Arena: Robot Showdown respectively. Plarium spent 90.75% of the influencer marketing budget on RAID: Shadow Legends. 81.8% of 5.33k mentions that RAID has got over the last six months were sponsored.

Ninja will reveal his Raid: Shadow Legends character's traits and abilities during a stream on July 19 - if he can tear himself away from his recent run of Magicman-pleasing Final Fantasy XI streams.YouTube videos promoting RAID: Shadow Legends generated 442.95 million views between July and December 2021, with a CPM of approximately $19.55.Īccording to BuzzGuru, YouTube accounted for 94% of the game’s influencer marketing budget. As he put it, he's 'really excited to introduce RAID fans to my Champion, which was designed to match how I've always pictured myself in an RPG.' If that's true, then he's got a much better imagination than I do. He's a fancy Sephiroth cosplayer.Īs PC Gamer noted, Ninja has never streamed Raid: Shadow Legends, but I'm $ure there are several reason$ why he'$ promoting it now.

What you'll get is a character whose face and head resemble Ninja's, but whose body - well, I'm pretty sure he doesn't have a crystalline blue arm and bow, and a wing. On the bright side, those days don't need to be consecutive, so you can spread your seven logins over the entire three-month period. To acquire him, you'll need to log in on seven days over three months, after which he'll no longer be available. That's so unfair.Īccording to a press release, Ninja's character will be attainable starting on July 16. There's no evidence that mega-streamer Ninja has ever played it either, yet he's about to get a character in the game and I'm not. I have never played Raid: Shadow Legends, the free-to-play, gacha-heavy mobile RPG that has probably served more ads in the past year than McDonald's has served burgers.

Ninja raid: shadow legends ad